MegaBus is owned by Stagecoach. The Plus brand sells cheap tickets to London and takes people by rattlely coaches to East Midlands Parkway to fill empty, Stagecoach owned, East Midlands Trains to London. 

My average cost to London is £8.50 on this service. I soon may not need to be that tight, but more significant is that Stagecoach now own 90% of East Coast Trains (Virgin get 10% in exchange for the brand), why would they pay for desperately needed new MegaBus Plus coaches that compete with East Coast?

Tell you what though, today’s commute was loads better than the last trip up on East Coast.